Gaveau Strategy

Advertising & Acquisition

Paid growth that scales profitably.

Acquisition strategy, paid media and conversion — including Amazon and marketplace advertising — engineered to lower CAC and scale.

Articles in this pillar

Photorealistic classical marble statue of a man holding a real brass magnifying glass, against a flat saturated terracotta background with a concentric halo, symbolising the choice between capturing existing search demand and creating new demand for a startup first ad budget.
Advertising & Acquisition

Meta vs Google Ads: Where Startups Spend the First $1000

A startup with $1,000 for its first ad budget faces one real decision: Google or Meta. Here is the framework, grounded in how each platform actually spends and learns.

Photorealistic classical marble statue of an archer drawing a real recurve bow, aiming left, against a flat deep-burgundy background with a concentric circle, symbolising targeted Amazon advertising.
Advertising & Acquisition

Amazon PPC That Scales: A Structure-First Playbook

Amazon PPC rarely stalls on tactics. It stalls on structure. Here is the campaign architecture that turns ad spend into profitable, compounding growth.

A classical marble statue holding a glowing blue magnet, symbolising precise, AI-driven customer acquisition.
Advertising & Acquisition

The CAC Playbook: Lowering Acquisition Cost with AI

Acquisition costs are rising. Here is where AI genuinely lowers CAC, and the measurement discipline that turns the promise into real savings.