A 360° view of paid media across channels and markets
Advertising across search and social, in multiple countries and across devices, had outgrown the ability to see clearly. We layered AI over the paid-media operation and connected it to the analytics stack, turning a tangle of channel dashboards and attribution guesswork into a single, decision-ready view of the whole system.
A global consumer-tech startup
The challenge
Spend ran across search and social, several markets and every device, with revenue attributed through overlapping channels. Knowing what truly drove results, and where the next investment should go, was the hard part.
The approach
We put an intelligence layer over the search and social advertising and plugged it into analytics, so the messy reality of multi-channel, cross-device, international attribution resolved into one coherent picture: content, audiences, funnels, channels and timing.
The outcome
Leadership gained a genuine 360° view of the advertising system and could direct budget with confidence, across an international, multi-channel operation.
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