Amazon, from a standing start to a multi-million channel
The brand had no meaningful Amazon presence. We built and ran its global marketplace strategy from scratch, growing Amazon into a multi-million revenue channel and a serious pillar of the business.
A global consumer-tech hardware startup
- Multi-million
- Amazon channel revenue
- Global
- Market footprint
from a standing start
built from scratch
The challenge
Starting from nothing meant getting strategy, catalogue, advertising and operations right at once, in a global marketplace that rewards discipline and punishes half-measures.
The approach
We owned the Amazon play end to end: the account and catalogue foundation, the advertising engine, and the operating rhythm to scale profitably across markets.
The outcome
Amazon grew from a standing start into a multi-million, global revenue channel, and a durable part of how the business reaches its customers.
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